1. Functions of Retailing
- Breaking Bulk
- Storing Goods
- Risk Bearing
- Customer Service
📌 Mnemonic: "BSRC" = Be Super Ready, Customer!
2. Franchising vs Distribution
- Franchise = Full business model, pays royalty
- Distributor = Product only, no brand control
💡 Think: "Franchise Follows Format, Distributor Delivers"
3. Role of FDI in Indian Retail
- Capital infusion
- Technology & supply chain improvement
- Boosts organized retail
💰 FDI = "Funds, Delivery, Innovation"
4. Define Retailing
Retailing is the sale of goods/services to final consumers for personal use.
🛍️ R = "Reach End Users"
5. What is Franchising?
A method where a business model is replicated via brand licensing (e.g., McDonald's).
6. Emergence of Malls
- Urbanisation + consumerism
- All-in-one shopping + leisure hubs
🏬 MALL = "Modern All-in-one Leisure & Lifestyle"
7. Modern Retail Formats
- Supermarkets, Hypermarkets
- Malls, E-commerce, Kiosks
🛒 SHaKE = "Super, Hyper, eCom, Kiosks, Everything"
8. Characteristics of Retailers
- Direct to consumer
- Small lot sizing
- Personalised services